Sharing a video is the best and most effective way for your business to connect with your target audience. From social media platforms to company websites, videos are now being used by businesses of all sizes to engage their customers, build their brand, and increase their bottom line.
It’s the new essential for businesses, and here are a few reasons why:
Videos are more engaging than text or images
According to a study by HubSpot, 72% of customers would rather learn about a product or service through video than text. If you are looking to "stop the scroll" on your social media pages, this is the best way to do it! Videos are more engaging than text or images because they allow businesses to tell a story, showcase their products or services, and connect with their audience on a more emotional level.
Videos increase website traffic and SEO rankings
Videos can also help businesses increase their website traffic and improve their search engine rankings. This is because search engines like Google prioritize websites that have video content. Additionally, videos can increase the time that visitors spend on a website, which is a key metric that search engines use to determine the quality of a website.
Videos can help businesses stand out from the competition
As digital entrepreneurship increases, you need a way to stand out from the crowd!. Videos can help businesses differentiate themselves by showcasing their unique selling points, demonstrating their expertise, and highlighting their company culture. The quality of your video is also a factor, and with K & C Media, your videos will be top-notch!
Videos can improve conversion rates
Videos can also help businesses improve their conversion rates. According to a study by Wyzowl, 84% of customers have been convinced to make a purchase after watching a video. This is because videos can provide customers with a more in-depth look at a product or service, answer common questions, and address any concerns or objections that they may have. Who doesn't love video tutorials, or video reviews? Boost your business's credibility with a video experience.
Videos can increase brand awareness and loyalty
One of our favorite things about videos is how they help businesses increase their brand awareness and loyalty. By creating engaging and informative videos, businesses can build a strong emotional connection with their audience and encourage them to share their videos with others. Smart business owners are capitalizing on the relatively new trend of investing in videos to establish themselves as an authority in their industry! We know you will do the same (that's why you're reading this now)!
In conclusion, videos are a must-have for your business in today's digital age. Whether you are looking to increase your website traffic, improve your SEO rankings, stand out from the competition, improve your conversion rates, or increase your brand awareness and loyalty, videos can help you achieve your goals. So if you haven't already, it's time to start incorporating video into your marketing strategy!
Book a video with K & C Media today, and if you're unsure where to start, you can book a consultation for video concepts that will make your business the talk of the town!